- Do you fall in love frequently?
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If falling in love is a feeling you feel frequently, you'll have less chance of missing the real thing—but more chance of heartache from mistaking attraction for something more. New evidence suggests that men fall in love more frequently than women (Sanz Cruces, Hawrylak, & Delegido, 2015). Researchers can explain this tendency from an evolutionary perspective, linking love to sex: Whereas women are likely to be more stringent in their partner criteria before declaring love, because their potential investment in an offspring is greater (e.g., pregnancy, childbirth), such emotions for men might promote reproduction and could, therefore, be considered evolutionarily advantageous.
“In ancient times, a king had his men place a boulder on a roadway. He then hid in the bushes, and watched to see if anyone would move the boulder out of the way. Some of the king’s wealthiest merchants and courtiers passed by and simply walked around it. Many people blamed the King for not keeping the roads clear, but none of them did anything about getting the stone removed. One day, a peasant came along carrying vegetables. Upon approaching the boulder, the peasant laid down his burden and tried to push the stone out of the way. After much pushing and straining, he finally managed. After the peasant went back to pick up his vegetables, he noticed a purse lying in the road where the boulder had been. The purse contained many gold coins and note from the King explain that the gold was for the person who removed the boulder from the road.”

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